Amazon Prime Day 2018 is actually a day and a half this year. It started at midday yesterday, and will end at midnight tonight (Tuesday 17 July). Here, we share all of the best early Prime deals and launches, and offer advice about how to make the most of the rapidly growing deals event.
This article covers the best deals you'll find for Amazon Prime Day in the UK, but you can discover US-based Prime Day deals over on our sister site PC World here.
Amazon Prime Day has begun, and there are more than a million deals available. Obviously that's quite a few to look through, so we've been curating the very best here.
Prime Day bestsellers
Prime Day's 36 hours are already flying by, but to make sure you don't miss out on the most popular deals Amazon has shared a list of the best sellers so far. Click the product names to see them on Amazon.
- 40% off Echo Dot
- £15 off Fire TV Stick with Alexa Voice Remote
- 42% off TP-Link WiFi Smart Plug
- £110 off Hive Active Heating and Hot Water
- Half price PlayStation Plus 15 Month membership
- PS4 Pro Console, 1TB for under £300
- Xbox One S 1TB Console Sea of Thieves / Minecraft Bundle for under £200
- £90 off Ring Video Doorbell Pro
- 30% off Ring Video Doorbell 2
- £180 off Shark Cordless Stick Vacuum Cleaner
- £261 off Philips Lumea Prestige IPL Hair Removal Device
- 45% off Bosch Cordless Combi Drill
- 64% off Finish Dishwasher Tablets
- Andrex Supreme Quilts Toilet Roll - 54 rolls for under £20
- Microsoft Surface Pro [DEAL HAS ENDED]
- Sennheiser HD 4.50 Special Edition headphones [DEAL HAS ENDED]
- Crucial MX500 internal SSD [DEAL HAS ENDED]
Top 10 Best Prime Day deals
You can see the Tech Advisor team's pick of the top ten deals available to buy from Amazon on Prime Day by scrolling through the list below.
For even more of our best picks for Prime Day, check out the list below.
- £100 off Echo Show - Was £199.99, now £99.99. Available here.
- £30 off Echo - Was £89.99, now £59.99. Available here.
- £30 off Echo Spot - Was £119.99, now £89.99. Available here.
- £15 off Amazon Fire TV Stick - Was £39.99, now £24.99. Available here.
- £35 off the Kindle Paperwhite - currently £109, now £74.99. Available here. Read our Paperwhite review for more information.
- £20 off Fire 7 Tablet with Alexa - currently £49.99, now £29.99. Available here.
- £40 off Fire 7 Kids Edition Tablet - currently £99.99, now £59.99. Available here.
- £40 off Fire HD 8 Kids Edition Tablet - currently £129.99, now £89.99. Available here.
In addition to the Amazon devices and our overall top ten shown above, we're also adding even more great deals that might tickle your fancy to the list below:
- Up to 42% off Fitbits. Available here.
PCs & Laptops
- Up to 25% off Intel powered PCs. Available here
- 30% off soundbars from Sony and LG. Available here.
- 30% off speakers from B&O, Sony, LG and Ultimate Ears. Available here.
- 30% off headphones from Beats, Sennheiser and Bose. Available here.
- 30% off TVs from Sony, LG, Samsung, Toshiba and more. Available here.
Home & Lifestyle
- Up to 38% off Ring Video Doorbells. Available here.
- 39% off Hive Smart Thermostats. Available here.
- Up to 47% off Floorcare including Shark, Dyson, Hoover, Gtech and Miele. Available here.
- 30% off Lay-Z Spa, Intex and All Seasons pools and spas. Available here.
- Xbox One S 1TB Bundle with Sea of Thieves, Forza Horizon 3, Minecraft Explorers Pack, Vertical Stand and a Wireless Controller for £199.99 (£120 off). Available here.
Amazon Prime Day Launches
In addition to making Prime Day longer this year, Amazon has introduced a new initiative called Prime Day Launches. These are brand new products and special-editions that are available exclusively to Prime members until mid August.
Amazon has revealed the TicWatch Pro smartwatch as a Prime Day Launches exclusive too, available to pre-order here.
Prime Day rivals from across the web
As Amazon Prime Day grows, the company's rivals have been joining in with the fun. We've outlined some of the best sales below.
- Argos: The Big Sale!
- Carphone Warehouse: Price Crash
- Currys/PC World: Flash Deals
- Debenhams: Flash Sale
- Dell: Black Friday in July
- GAME: Up to 50% off
- Ebuyer: Optimus Day
- John Lewis: Clearance
- Microsoft: Summer Sale
- Mobile Phones Direct: Flash Sale
- Very: 50% off sale
- Zavvi: Flash Deals
When is Amazon Prime Day?
Amazon Prime Day is today! It began at midday on 16 July, and will continue until midnight on Tuesday 17 July. That makes this the longest Amazon Prime 'Day' to date, spanning 36 hours.
It features more than one million deals globally, and Amazon has promised 40% more Spotlight deals in the UK than in 2017.
It's a week later than we had originally predicted, which we assume is to avoid a clash with the World Cup. Amazon Prime Day 2017 was on 11 July, and the years before it were within a day or two of that.
What is Amazon Prime Day?
Prime Day 2018 is fourth annual Prime Day Amazon has hosted. The first was in the summer of 2015 when Amazon was celebrating its 20th birthday, but it was such a success that it has now become a yearly deals event.
Ahead of Prime Day, Amazon sent enormous Amazon Smile boxes across the globe, including some right here in London. Amazon says that these boxes will offer exclusive entertainment experiences for Prime members and the general public.
How to get Amazon Prime
As mentioned, the catch to Prime Day is that you need to be an Amazon Prime customer in order to take advantage of the deals.
You can find out more about Amazon Prime and the huge number of features it offers for that £79/$119 per year fee in our complete guide to Amazon Prime.
Be sure to cancel your subscription before your free trial ends to avoid being charged, unless of course you find yourself enjoying it! Find out more about how to cancel your subscription properly here.
If you've previously had a free trial of Amazon Prime, you might be surprised to hear that you can do so again if it has been more than a year since your last trial.
Amazon Prime Day tips
Make sure your payment and shipping information is up to date now to be ready to make quick purchases on the day.
Consider turning on Amazon's 1-click purchase option.
Use the Watch this Deal button on upcoming deals you see on Amazon's website, to make sure you don't miss them.
Join the Waitlist for products that say 100% claimed, because people often change their minds and don't buy. You'll get a notification to alert you if more become available.
Choose No-Rush delivery to earn rewards.
More Amazon Prime Day deals
1. Huawei Watch 2 Sport
Now: £149.99 (£130 off)
The Huawei Watch 2 Sport at this price is a great deal.
2. Fitbit Charge 2
Now: £79.99 (£60 off)
The Charge 2 is just £79.99 at Amazon for Prime Day. Find out more in about it in our Fitbit Charge 2 review.
3. Amazon Echo Show
Now: £99.99 (£100 off)
You can get a whopping £100 off the Amazon Echo Show, so grab it before it's gone! Read our review here.
4. Amazon Echo Dot
Now: £29.99 (£20 off for Prime Members)
5. Neato Botvac D5 Connected Robot Vacuum
Now: £448.18 (£151.81off)
This Neato robot vacuum can be controlled directly from your phone, and has over £150 off.